The Art of Shaving has launched a new video campaign featuring ‘Queer Eye’ star Jonathan Van Ness.

The new video series called “The Art of…” presented by The Art of Shaving — watch them here.

Van Ness offers his witty take on everything from skin care to gifting in the series of videos that include “The Art of Post Workout,” “The Art of Gifting,” “The Art of Grooming,” and of course “The Art of Shaving.”

Each 90 second video also features a co-star from the worlds of fitness, food, lifestyle and grooming, with whom Van Ness shares his personal tricks and favorite products, using The Art of Shaving as his brush and palette.

Todd Brisky, CEO, The Art of Shaving, says, “We wanted to work with Jonathan because he’s the go-to grooming expert. More importantly he’s an inspiration to the millions of “Queer Eye” fans around the globe. His positive outlook on life and ability to bridge the divide between race, gender and background through his message of living well and looking your best connects with everyone.”

Throughout the series, Van Ness shares some of his favorite products, including the brand’s newly launched Beard Oil. Van Ness also lives by The Art of Shaving’s key philosophy, ‘The 4 Elements to the Perfect Shave,’ a simple yet effective 4-step shaving process that allows men to achieve a barber shop shave experience at home.

Van Ness has always aimed to help men define and create their identity, while introducing them to the products that best fit their needs. His realistic approach to grooming routines and looking good have won him fans both on and off screen. The video series will live on the brand’s website and youtube channel, and social media — featuring the products curated by Jonathan Van Ness for purchase.